The popularity of the Jeep Grand Cherokee was instrumental in launching the SUV boom of the 1990s.

America’s love affair with big, gas-guzzling hulks is pretty much over, but Chrysler believes there’s a new chapter for this rugged classic. Jeep’s engineers have shortened the vehicle, given it a more aerodynamic shape and equipped it with a more luxurious interior, featuring more expensive materials and higher-grade controls. It also comes with a more efficient V-6 engine while trying to remain faithful to Jeep’s can-do heritage. The introduction of the Jeep Grand Cherokee is now scheduled for the second quarter of 2010.